Alcohol Addiction Essay

It is becoming increasingly difficult to ignore the problem of addiction, which affects many individuals, families and communities everyday. This essay is going to look at the prevalence of addiction in Scotland and what the Scottish Government are proposing to do to reduce the damage caused by addiction. There are many other stakeholders in the scheme to make Scotland a better place these are: individuals themselves, friends, family, communities, local governments and the National Health Service. Everyone is working together to try and make Scotland a better and safer place to live. The definition of addiction has changed so many times over the years from when people believed that addiction was basically â€Å"a physiological adaptation to the presence of a drug in the body so that the absence of the drug leads to physiological dysfunction which is manifest to the sufferer as unpleasant or even life-threatening ‘withdrawal symptoms'† (West and Hardy, 2006). This definition howeve takes into consideration the idea that an addiction only has a physiological effect on the body rather than a psychological one. Now, addiction is to be defined as â€Å"a syndrome at the centre of which is impaired control over a behaviour, and this loss of control is leading to significant harm† (West and Hardy, 2006). One of the main reasons that the definition has changed so many times is the fact that addiction is socially defined rather than having a matter of fact definition of an object. It has been found that everyone is addicted to something; however, it may not be an illegal substance. It can range from anything that is immediately harmful like drugs to some other substances that become dangerous in larger quantities. Many people have become addicted to things such as exercise, food and gambling. Although these do not seem to be dangerous, addiction is more of a lifestyle and therefore addicts normally only live to get their next ‘fix’. So if done too often can become harmful, for example, putting on too much weight from eating a lot of food is psychologically damaging as well as bad for your mental health. Whereas shopping and gambling can put you in serious money debt, which in turn may cause a distress and psychological problems. Although there are many different types of addiction this essay is going to look at alcoholism in particular. An alcoholic is defined as a person who has â€Å"a tolerance for alcohol, they are dependent on alcohol, and the develop withdrawal symptoms when alcohol use is terminated† (Bennett and Holloway, 2005). Unlike other substances alcoholics tend to start in lower doses and work up to higher. In the UK, the recommended daily intake of alcohol, for men is 21 and women are 14 units. However, in 2008, it was found that â€Å"50% of men and 30% of women are regularly drinking of the sensible drinking guidelines†. Because of this, the Scottish Government has started to make many changes to the way alcohol is sold. This essay will look at the different effects that alcohol addiction has on a person’s life and what strategies the Government have put in to place. Many researches have taken place to determine whether or not there is a single gene that can decide whether a person will become dependant on alcohol in their life and without any proof it is understood that there is no genes that can influence this. However, there are countless factors that influence the prevalence of a person becoming an alcoholic from the environment they live in to the choices they make. In recent research carried out by the Scottish Government it was found that â€Å"One in 4 women consume alcohol during pregnancy†. Foetuses can become dependent on the alcohol that the mother is drinking throughout the pregnancy. This can also mean that the foetus can develop some kind of alcohol related birth defects, such a â€Å"malformations, growth retardation and abnormalities, which have ‘considerable individual variation'†. The environment that a child grows up in also plays a role in the way a person views alcohol. If a child grows up with parents who are either alcoholics themselves it is very likely that the child will start drinking at a younger age so therefore increasing their risk of alcohol dependency in later years. It has been found that male and females react differently to addiction, as women tend to start at lower doses than men, however they are increase their dosage at a higher rate than men. This is still the same when it comes down to dealing with addiction, women are more like to go and get help than men. With lack of quality education in the most deprived areas of Scotland many people are unemployed. It is these people with no real life prospects that turn to alcohol. With alcohol dependency being more of a lifestyle, an addicts life is very chaotic, only making sure they have enough money for the alcohol they need. Addiction can also be difficult for family and social life, as addicts are usually unable to look after children or other family member. This can lead to breakdown of families and communities, which can add more violence to an area. The government have estimated that â€Å"alcohol misuse costs Scotland  £2.25 billion every year†. This figure includes all of the social problems that alcohol misuse creates. For instance paying for the NHS to treat people who have had accidents while being intoxicated or domestic abuse cause by alcohol. In the policy the government aimed to reduce the alcohol related hospital admission by 2011. (Scot Gov, 2011) Scotland is well known around the world for the drinking and the whisky that the country produces. In a study that was carried out by Biggar Economics (Blackett, G. 2013) in 2012, it found that the whisky industry employs a massive 10,284 workers in Scotland and had a turnover of  £3,940 million in 2008. A survey was carried out to find if Scots enjoy a night better if they are drinking alcohol. It showed that 32% of people said that they found it easier and of the 32%, 42% of them were men. In the UK alone Scotland has the highest mortality rate out of each country. Scotland (26 deaths per 100,000 people) has double the amount of deaths by alcohol than England (13 deaths per 100,000 people). To reduce alcohol related violence the government put forward legislation to stop nightclubs from serving their drinks in glasses and serve them in plastic cups instead. This meant that let people were being injured from broken glass being thrown. â€Å"Changing Scotland’s Relationship with Alcohol: A Framework for Action (2009)† is a follow on policy from a, well received by the public, discussion paper, â€Å"Changing Scotland’s Relationship with Alcohol†, where they proposed different ways to reduce alcohol misuse in Scotland. The policy states that alcohol is a bigger problem than anybody realised with  many factor contributing to it such as, â€Å"socio-economic, cultural, educational, community-based, health-related, or linked to individual behaviors and choices† (Sturgeon, N. 2009). The main stakeholders of the policy are the Scottish Government, local Governments, health organisations (NHS), individuals and the alcohol trade market. The policy starts by stating the main reason that the alcohol misuse is becoming such a problem in Scotland, which is the fact that it has become so affordable, it is now â€Å"70% more affordable than in 1980† (Sturgeon, N. 2009). The main aim of the policy is to reduce alcohol consumption by supporting individuals and communities by improving their own attitude towards the ever-growing problem of alcohol misuse. The first thing that the government want to do is ban off-sales from selling alcohol as a loss leader to bring customers into their premises. The way to enforce this was to introduce a minimum price per unit of alcohol. This also meant that shops could no longer advertise alcohol based on price reduction alone. Another aim of the policy was to raise the legal age for buying alcohol from off sale to 21. There were mixed votes, with were in favour† (Sturgeon, N. 2009). In a test run of the project in Cupar, Stenhousemuir and Armadale, only running on Friday and Saturday evening, it was found that there was a reduction in anti-social areas in all three area. However, with so many people being against it the Scottish Government have refrained from putting this in force. â€Å"Plan for action on alcohol problems: update (2007)† is policy written by the Scottish government as an update of the â€Å"Plan for action on alcohol problems (2002)†. The main stakeholders of this policy are the Scottish Government, Local Government, the Scottish education system, individuals, health organisations (NHS) and the alcohol trade industry. One of the first aims of the policy is to educate young people about the dangers of alcohol and alcohol misuse. This is in hope that if they educate the young people then when they grow up and become the age of legally being able to drunk that they will have enough knowledge and education to be able to handle it with care and therefore reducing alcohol misuse in the future. The Scottish government have introduced the â€Å"Alcohol. Don’t Push It† campaign, set out to not only educating the young people but everyone of all ages not to abuse alcohol but rather to have it as part of a healthy, balanced li festyle. The  Scottish Government has put in â€Å" £13 million over 2005/06 and 2006/07 to support local alcohol treatment, support and prevention activities† (Kerr, A. 2007). This shows that they are trying to tackle local authorities to ensure that they have the knowledge and support to be able to educe their alcohol misuse problems themselves. It has been found that â€Å"the number of liquor licences in Scotland has increased by 23%†(Kerr, A. 2007). This is making alcohol more and more accessible meaning that people are able to drink to so much excess with alcohol being sold in off-licenses, supermarkets, pubs and little local shops. â€Å"Alcohol-related industries are estimated to employ around 155,000 people (6% of total employment in Scotland) (Kerr, A. 2007)† This means that a lot of people’s livelihood relies on the production and sale of alcohol in Scotland and if sales decrease too much these people lose out. The UK Government receives taxes of â€Å"7% of total Customs and Excise revenue† (Kerr, A. 2007) from alcohol alone. This means that if the alcohol sales were to go down they would lose out on money however, sa ying that they would also save the money that they currently spend on the restoring the problems that alcohol misuse cause, such as treating people that have illnesses relating to alcohol. When providing alcohol all premises have to have a license to allow the to do this. The Alcohol Etc. (Scotland) Act 2010 was written by the Scottish Government to ensure that all premises were following the laws and regulations of their license. The main stakeholders in this act are the Scottish Government and the alcohol sales industry. The act outlines the rule and regulations for the sale and pricing of alcohol. The act states that if â€Å"A package containing two or more alcoholic products (whether of the same or different kinds) may only be sold on the premises at a price equal to or greater than the sum of the prices at which each alcoholic product is for sale on the premises† (Anon. 2011). This means that if two products are packaged together that they must be sold for at least the price of the products if they were sold separately if they are also sold separately on the same premises. The act also states that a premise must have a scheme in place to make sure that age verification is being carried. Many place take the ‘Think 25’ approach, where they must ask verification of anyone who looks aged 25 or under. This is to ensure that young people who look older  than they are are being checked for identification. This is one way the Scottish Government are trying to reduce the underage drinking in Scotland. Alcohol (Minimum Pricing) (Scotland) Act 2012 was put into place to ensure that alcohol was not being sold at too much of a reduced price. The reason for this is to stop alcohol being made too accessible, especially to people who are not able to afford the necessities such as food, water and safe shelter. An equation was put in to place to ensure that everyone was complying with the same legislation, it was: â€Å"MPU x S x V x 100† (Anon. 2011). MPU is maximum price per unit, S is Strength of the Alcohol and V is the Volume of alcohol. In conclusion of this essay, alcohol misuse is still a major problem in Scotland to this day but with the leadership of the government and the help of every individual, community and local government then hopefully in the future we can say that Scotland is still as social and hospitable as ever. The only change will be that there is a decrease in the deaths, injuries and social problems cause by alcohol. REFERENCES Bennett, T. and Holloway, K. 2005. _Understanding drugs, alcohol and crime_. Maidenhead: Open University Press. Drink Aware. 2013. _Alcohol Dependence_. [online] Available at: http://www.drinkaware.co.uk/check-the-facts/health-effects-of-alcohol/mental-health/alcohol-dependence. Unknown. 2003. _Percentages of Past Year Alcohol Dependence or Abuse among Adults Aged 21 or Older, by Age at First Use_. [image online] Available at: http://www.samhsa.gov/data/2k4/ageDependence/ageDependence.htm. Scot Gov. 2011. _Varying risk of crime – proportion of adults who were victims of crime by area deprivation_. [image online] Available at: http://www.scotland.gov.uk/Publications/2011/10/28142346/5. West, R. and Hardy, A. 2006. _Theory of addiction_. Oxford: Blackwell Pub./Addiction Press. Ford, K. Unknown. Understanding of the use of alcohol in pregnancy amongst women in Scotland. Published by General Register Office. Available at: http://www.scotland.gov.uk/Resource/Doc/175356/0066306.pdf Kerr, A. 2007. Plan for action on alcohol problems: update. Published by the Scottish Executive. Available at: http://www.scotland.gov.uk/Publications/2007/02/19150222/0 Sturgeon, N. 2009. Changing Scotland’s Relationship with Alcohol: A Framework for Action. Published by the Scottish Government. Available at: http://www.scotland.gov.uk/Resource/Doc/262905/0078610.pdf Anon. 2010. Alcohol etc. (Scotland) Act 2010. Published by the Scottish Government. Available at: http://www.legislation.gov.uk/asp/2010/18/contents Anon. 2012. Alcohol (Minimum Pricing) (Scotland) Act 2012. Published by the Scottish Government. Available at: http://www.scotland.gov.uk/Topics/Health/Services/Alcohol/minimum-pricing Scot Gov. 2009. Tackling alcohol misuse. Published by the Scottish Government. Available at: http://www.scotland.gov.uk/News/Releases/2009/03/02085300 Blackett, G. 2013. Contribution of the Scotch Whisky Industry to the Scottish Economy. Published by Biggar Economics. Available at: http://reidfoundation.org/wp-content/uploads/2013/01/Whisky-and-the-Scottish-Economy-BiGGAR-Economics-Nov12.pdf 8

Apple essay

Churner (2014) writes an interesting article portraying Apple's return to the bond market in 2014. In April 2014 Apple completed its second blockbuster bond sale in a year. Apple sold $ban of debt of varying maturities at interest rates that were mostly less than a percentage point above comparable U. S. Treasury debt (Churner, 2014). This sale goes a long way in highlighting the faith in the prospects of Apple. The offering was extremely tempting for investors whom flocked to place more than $ban in orders (Churner, 2014).The bonds sold Tuesday offered interest rates relative to Treasures that were similar to last year's sale. For example, a 10-year bond from Apple on Tuesday was priced to yield 0. 77 percentage point more than comparable Treasures. Last year, Apple priced 10-year bonds to yield 0. 75 percentage point more (Churner, 2014). In all, Apple sold fixed-rate bonds maturing in three, five, seven, 10 and 30 years, and were priced to yield 1. 068%, 2. 108%, 2. 889%, 3. 460% and 4. 483%, respectively (Churner, 2014).Deutsche Bank GAG and Goldman Sacks Group Inc. Deed the sale. The head of ‘investment grade credit at Invoices, Chuck Burger describes how â€Å"Apple's bonds are an attractive alternative to Treasury bonds. † He goes on to suggest that the reason they are so popular is due to their past strong performance, and the fact that everyone knows of Apple and has become very trustworthy of the brand name. Invoices spent $million on the new Apple bonds. The value of Apple's bonds is determined through their supply and demand like any other economic good or service.Demand for Apple's bonds has been high for a few seasons, and therefore the value of the bonds is also high. They are highly sought after because they are rated as AAA+, the second highest rating (Churner, 2014)- this is turn reflects a corporate-debt market that is putting in a strong performance this year. Bond prices are often inversely correlated to expectations about the future economy, and thus the stock market. In 2013 bond investments (demand) declined amid investor expectations that the U. S. Economy would pick up steam. However, this has turned around in 2014 as expectations have deteriorated.Apple does have a lathe cash pile ($1 ban) but there are a range of investors that fear selling bonds to reward shareholders can ding the value of a company's outstanding debt. In order for the value of Apple's bonds to remain strong it must ensure that it keeps its products as industry leaders; as soon as this is not the case the demand to invest in Apple bonds will shrink and the price will fall. Worktables (2013) attempts to explain why a company like Apple with such high cash levels would want to issue bonds; fundamentally issued by companies to raise cash.This essentially comes down to a irk in the tax regime: â€Å"According to analyst estimates, Apple has $Bonn of cash- but only $ban on hand in the U. S. , and thus not enough to fully fund the shar e buy- back program† (Worktables, 2013). Therefore although Apple has a vast amount of cash, it needs the ability to access more in order to make up for the less accessible cash they have stored abroad. References Churner, M. , (2014). Apple Returns to Bond Market.

Bullying Essay/Story

Note: This is an essay based on a true story. This was used in a olo provinical exam in the past to help prepare for my English 10 provincials this past summer. Names were changed for identification reasons. Bullying is one of the most common issues in today's society. Bullying occurs in school, work, or our own neighbourhood. Bullying also occurs online. Bullying is one of the hardest things to get over, and this is my story. ~Intro ~ During the years I was bullied in school, I had a time sticking up for myself and did not feel completely about myself.I have been called names, been target for pranks, and I know was physically and sexually harassed by my peers and classmate. The only two people I can trust is my best friend since 8th grade Rue and my grandmother (who is my guardian). When something happen to me during the school day, I try to be silent about it and try not to let it bother me. My way of getting away from bullying is listening to music on my iPod. ~Chapter 1~ Grade 8 was the most emotional, stressful year I had in all of my school years. This is because this one girl named Clove, was ruining my life.She would tell anyone I was trying to get to know that I had some sort of diseases and advice them to stay away from me and forces them to be friends with her. She took one of my good friend from dance in the past. She made everyone of my friends to go against me, except for Rue. She stayed with me until the end. Her and I are still great friends today. We may not go to the same high school now, but we try to see each other whenever we can. ~Chapter 2~ Clove, however, got meaner everyday. One time, her and her friend Glimmer wanted to talk to me after our class made cookies in Home Ec near he end of the day. We were allow to take the cookies home to our family and put them in a bag. Both Glimmer and Clove had one paper bag. I said yes then they took me outside under the huge Oak trees behind the school. Clove asked Glimmer to leave her and I some pri vacy. Glimmer left us after that. Clove asked me if I saw Clove's boyfriend-at-the-time Peeta a couple days ago and kissed him. I already knew that answer to her question because I was doing my homework on that night. So I said no. Clove was assuming that I was lying to her and stared each other for a few minutes.What I didn't know is that Glimmer was sneaky creeping up to me and dumped an entire flag on me. Clove and Glimmer ran away laughing, leaving me shocked and completely covered in flour. I ran to the classroom (and it was also raining that day too) angry and furious. When I walk into my homeroom classroom, everyone was shocked and asked what happen. I told my teacher Ms. Kennedy what happened to me and made Clove and Glimmer stay in the office and sent me to the principal office. ~Chapter 3~ Our principal Mr. Burwell, couldn't believe what he has seen when I walk into his office that day.When I sat on the extra chairs in his office, little traces of flour from the top of my head fell down to the chair as if the flour was snowflakes falling down from the sky. He asked me what happen to me and I told him the story. He was completely stunned. Ms Kennedy walked into Mr. Burwell a few seconds later after I told him what happen. Ms. Kennedy asked me who was picking me up and I sad my grandpa is picking me up. My grandpa's 2009 Hyundai navy Elentra was sitting in drop off zone, waiting for me to come out. Ms. Kennedy then ran outside and the pouring rain and told my grandpa to come inside to the office.He was confused and wondered why he needs to come inside, that's when he saw me in the principal office, covered in flour. My grandpa was shocked and ask what happen. My head started to irritate me and scratched my head as hard as I can until my scalp started to sting and bleed from the flour. The white small snowflakes from head continue to fall into the chair. Mr. Burwell asked Ms. Kennedy to take me to the handicap washroom (which was located by nearby his o ffice) to try to take some flour off of my face while he explains my grandpa why I was covered in flour. When Ms.Kennedy was trying help me to take some of the flour off my face, it irritated my skin. I just want to rip off my skin and let myself bleed to death. ~Chapter 4:~ When my grandpa and I came home from the principal's office, I ran upstairs to my living room and burst into tears. I didn't understand why Clove was doing this to me. I mean, why me? When the last month of school came along, it was the worst month of my life. This is all started when Clove decided to throw a birthday party for Rue. One of the food that was â€Å"suppose† to be provided at the party was a look-a-like oatmeal cookies, but they didn't taste like oatmeal at all.Clove, Glimmer, Cato, and Marvel (or I call Clove's friends the â€Å"Career Tributes†) forced me eat this cookie that was filled with dead insect, dust, dirt, broken eggs shells, you name it. I felt sick for 2 weeks after that incident. ~Chapter 5~ I went to Rue's part a couple days after the cookies incident. I bought a nice, brand new outfit for Rue's party. A blue tank top with lace on the top and on the bottom on the shirt, a dark grey skirt from American Eagle, a light black jacket to go on top of my shirt, and my black Franco Santo wedges I got from my grandma for Easter when she went to Seattle a week before Easter.The party began at an Italian restaurant. I had a terrible time at the restaurant because Cato â€Å"accidentally† split pasta sauce from the meal he ordered onto my brand new top. I knew pasta sauce was hard to remove on clothes. We later went to Clove's house, which it is not far from the restaurant. Clove told everyone that will be a water fight in an open field across the street from Clove's house and told everyone to get change into their swimsuit. I, however, did not know there was going to be a water fight, but I remember Rue told me that the party is going to do something with water.During the water balloon fight, I had a hard time throwing the balloons at everyone because the size of the balloon was so big over my small child-like hands. The Career Tributes, including Clove, enjoyed this fight. Why? Because I was their. Of course, they had to use me as their target. After the fight, I was extremely cold and wet thought that I was going to get a nasty cold the next day. ~Chapter 6~ We then watch Drag Me To Hell, a horror movie. Rue hates horror movie. I gave Rue her birthday present while the movie was on. I got her a journal, and a book call Three Cups Of Tea.I also made her a homemade card, using my grandmother's extra card stock and stamps she collected over the years. Rue loved her present and the card. Meanwhile, while everyone else was watching the movie. There was a killing scene on the TV. Everyone jump, including Cato, who split an entire glass of lemonade on my brand new skirt. I was so close of slapping him on the face. He spilt the lemon ade juice on me on purpose. ~Chapter 7~ After I got home from the party was over, I went home with my Dad, and my sister Prim, angry and upset. I have to take action, but how?School was ending in 2 weeks, so what's the point? Nearly two 2 weeks later, just a day before grade 8 grad, Clove and I got into a fight. She was violent and horrifying, like if she was going turn into a nasty beast. She punched me, scratched me and called me names. All I did was telling her what I thought about her. Telling her that she stole Peeta from me, I tried to fight back. , but I didn't want to because I know that fighting is not a way to solve the problem. Her career tributes were right behind her to defend her. The rest of my classmates went along what Clove told them.Too scared to stick up for themselves. They were afraid of Clove and they did not want to go against her. They just watch me suffer. Rue was trying to break up the fight between me and Clove. The scratch on my left arm, nearby my elbow , turned into a scab. The scab drove me crazy and I couldn't stop scratching it. I decided to turn the scab into a scar. To show people how violent Clove was really was. ~Chapter 8~ Finally, at last, Grad day came along. Unfortunately, though, I had to miss grad practice a couple hours before grad because of Clove.I had to sit in the office for the hour while the my grade 8 class was practicing for the ceremony. I hate the fact that I missed something that was once in a lifetime, but Mr. Burwell was only doing this to protect me. The rest of the day, everyone (except for the Career tributes and Clove) signed my year book. The torture was finally over. No more fear. No more hiding. No feeling like I want to take my own life and cutting myself. I can move from this nightmare and go to high school in peace. The best part of going to high school, is that I wouldn't have to worry about Clove anymore. Epilogue~ In the end, the story is on my mind everyday lie it was grade 8 all over again . One of the thongs I learn is to speak to others. When I talk to someone about things, it makes me feel better. When I left middle school, Clove and her tributes mates left me a lot of damage, physically, mentally, and emotional. When I see my self in the mirror, I don't feel beautiful and sees myself as an ugly person and wishes to have plastic surgery. When I do my hair and make-up, the comments of what Clove and her pack said to me would bother me.When I go clothes shopping, I would hate it because I'm not skinny and fit like Clove and Glimmer. to be honest, it's hard to get over it. It will haunt me for years to come. ~Note~ If you notice on the names of the characters (expect for Mr. Burwell and Ms. Kennedy), you may recognize their names because they are from the Hunger Games by Suzanne Collions I look up to Katiness Everdeen (the main character in the novel) as a role model because she fought what she believed in and got through the worst through out the novel. I also got in troduced the Hunger Games in grade 8 by my learning support teacher, by Mrs. Collions.

Leadrship Development and business Ethics Coursework - 1

Leadrship Development and business Ethics - Coursework Example Druyun later retired from her government position and joined Boeing. However, both Druyun and Sears were later fired for ethical misconduct based on the allegations from the US Department of Justice. When an internal probe into the ethical issues was conducted it was discovered that Druyun and Sears were involved in unethical activities and that the Boeing chairman Philip Condit was also involved in the discussions. With both Sears and Druyun pleading guilty of ethical misconduct they were both slapped with fines and respective terms of imprisonment. In another ethical issue, Boeing was accused of having accessed trade secrets of its competitor, Lockheed Martin and for which a former top executive was charged with ethical misconduct. Several other such ethical issues cropped up during the tenure of Condit. In one such case it was alleged that Boeing had manipulated its financial statements in order to clinch a merger with McDonnell Douglas. Another law-suit was filed by female employ ees of Boeing accusing the company of discrimination by lesser pay for the women employees and refusing their promotion. In addition the company was also accused of racial discrimination towards its employees especially African Americans. Condit was also known for his romantic liaisons with the female employees at Boeing. Later following two ethical scandals on the issue of bribes and sexual harassment, Condit resigned from his post of CEO which was then taken up by former President and Chief operating officer, Harry Stonecipher. Less than two years later Stonecipher had to resign his post due to an extramarital affair with a female Boeing employee that stood to violate the code of conduct of the company. Thus major ethical issues within the company involved CEOs who are expected to set and follow ethical standards. And most of the issues involved financials stakes and personal interests. While the

Close comparative analysis of two passages Essay

Close comparative analysis of two passages - Essay Example At a glance, one can notice that the passages have same thematic concerns. Women are featured in both the paragraphs and poem. Human beings are the centre of these works. In both the works, the sketches of women characters are explained by the speaker of the works and then the real beauty is compared with the painted one. In first passage, the writer sees a painting that is present on his writing table. After seeing the painting, he remembers the woman character that is painted on the paper and expresses the portrayed character in words. He has used water colours to paint the figure of Laura Fairlie, a character who inspired him a lot. He explains that he painted the character as he has seen her. His described background is the same when he saw her for the first time. He was so inspired by the beauty and innocence of the character that he painted her on the canvas. â€Å"I look at it, and there dawns upon me brightly, from the dark greenish-brown background of the summer-house, a light, youthful figure, clothed in a simple muslin dress, the pattern of it formed by broad alternate stripes of delicate blue and white.† The summer-house, the figure of the lady and even her scarf with its stripes is quite prominent in the painting. Later on in the explanation about the portrayed lady, the writer explains the details about her clothes such as her gown, the straw hat with matching ribbons of the gown. After her clothing, the writer starts explaining the facial features of the women with the impact of her clothing. The writer gives a good attention to the eyes of the lady that are of blue turquoise colour. After elaborating about the features of the lady, the writer asks himself if he is able to see all these things in the drawing but the answer is in negative because the painting has faded with the passage of time and is

Global Marketing Assignment 2 Case Study Example | Topics and Well Written Essays - 2000 words

Global Marketing Assignment 2 - Case Study Example Networking helps the new brands to improve their sales and markets. The networks expand the market segments for the new brand to increase the customers and reach the targeted customers (Philip & Keller, 2005). Thus, it is significant to have the connections to increase the market awareness of the brand. Lastly, there are enough infrastructures in place to make sure that there is efficient movement of the products. Honey needs good storage facilities to be in place. There is also need for transportation requirements to reach the customers. The Korea market has enough transport modes, roads, and railways to enhance the movement of the foods. Thus, the Korean foods have the advantage of the efficient infrastructure to improve its connections. There exist factors in the same market that make it unfavorable for the Korean honey. First, is the less experience on circulation of the products in Korea. The Korean culture and the environment of business are somehow different. The Korean food has only done some few exporting to Japan; thus, the Korean market does not do much international marketing. The globalization involves advertising the products overseas past Japan. As a result, it may provide great business to the business through broadening its customer base and improving the reputation of the Korean food brand. Customers prefer a brand that is selling in various markets to be of better services and higher quality than the other brands, in this case, the food markets. It may also provide opportunities for future opportunities in the international Korean market (Adcock & Al Halborg, 2001). Secondly, the Korean food act as an intermediary and not the producer. Thus, it has less control over suppliers in crucial factors such as quantity, quality and packaging technology. Managing of suppliers makes them improve their quality of their products, and it is the important factor in selecting a supplier (Kerin, 2012). Having control

Qatar cinema and film distribution Company Research Paper

Qatar cinema and film distribution Company - Research Paper Example In the year ending 2011, the company realized an increase in revenue through improved sales as compared to 2010 (Kotler, 2009). Its sales improved from QAR 16.28 million of the previous year to 17.30 million Qatari Riyals, though remained a little lower than the QAR 17.33 million of the 2009 (Ehrhardt and Brigham, 2009). Several factors; both micro and macroeconomic factors might have led to this. Macroeconomic Variables Macro-economic variables are the environmental factors that affect the production and income of a business entity. They include variables as inflation, unemployment income, global financial conditions, and industrial production among other factors (Sale, 2006). One of the most notable macroeconomic variables that have continued to influence the company is the global financial conditions (Ehrhardt and Brigham, 2009). During the period of 2008, the company recorded poor sales due to the global financial recession that rocked the whole of the world markets. The company was  not able to import and distribute  (Bricault, Hodgson, and Gulczynska, 1978)  products at affordable  cost  and cost effective.  A number of the companies that it was associated with decreased their production capacity in order to respond to the capital market conditions. When there the rate of production goes down significantly, there is a buildup of pressure for the respective industries to satisfy the larger market. This could be due to high interest rates, global financial problems (Kotler, 2009). The increase in sales in 2009 was due to the reformation that was taking place in the market after the recession. Positive economic growth has also contributed to its continued resilience in the market economy. Industry Analysis The industry has continued to build up because of Qatar’s positive economic growth. The market has been favorable for the company (Ehrhardt and Brigham, 2009). However, challenges like high competition brought in by companies like Jarir marketing company, Saudi hotels and Resort Areas, Al-tayyar travel group, IFA hotels and Resort, Al-Othaim Holding Company, the Saudi Research and marketing group. All these companies produce and engage in almost the same line of business like that of Qatar Cinema and Film Distribution Company (Bricault, Hodgson, and Gulczynska, 1978). These alongside the diversification of the market, increases the level of competition the company faces. Market regulations that increase the costs of operation have also contributed to financial challenges the company has faced in the past. However, there are regulations that have sought to expand and protect the local business in relation to the international counterparts have helped the company to stabilize and continue to grow in the competitive environment (Kotler, 2009). The industry enjoys a large market both at the local and international levels. This has enhanced importation and distribution of the cinema and movie distribution. Market Valuat ion Ration Qatar Cinema and Film Distribution Co. Benchmark EV/EBITDA next 12 month Company Qatar Cinema and Film ... N/A Pee Qatar Cinema and Film... excluded 52.0 Qatar Cinema and Film ... included 53.0 Sector Film and cinema distribution equipment’s and services (Close) 57.80 S&P 500 16.78 STOXX Europe 600 8.58 Country QAT 6.98 4- Determine the optimal price of the stock, by employing the equation we talked about (constant